THE BRAND

the HOUSE OF YO and Founder | Fashion Designer and Stylist Yalonda is. A well styled and chic archival and vintage clothing, vintage and new jewelry, accessories, art and found items..

the ethos behind not only the sustainability of archival and vintage fashion but the concept of a style of dressing or any personal creative expression photography, art etc. that creates a style unique to a person.

How rings and things, or a one of a kind vintage Schott Perfecto jacket a vintage Malachite MEXICO belt buckle, what I call a “chic style flex” helps you build self esteem and confidence or for the confident set gives strangers otherwise intimidated by you a break the ice “sic jacket” “thanks, it’s a Perfecto” “really what’s that?” … and the door to a possible connection or friendship is opened. Eye contact is made a we feel empowered and seen.

HOUSE OF YO, is it a breaking through social barriers lifestyle house of fashion and design or a come into my house and let’s relax, be friends and life style talk ourselves into some high grade happiness and creative connection? Both I guess. Fashion, design and my words, pictures and color are my love languages and I am continually touched and inspired by building community through these avenues. LA and many large cities in this country are lonely and divided right now. I want to be a part of the it’s all about love and connection change one steezy chic fit and one meaningful personal interaction at a time.

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